Private analytics
Analytics and insights
B2M - MCP turns the data your account authorizes into analytics your team can act on. Every analysis on this page has the same shape: it is computed on your own business data and delivered privately to you. We do not aggregate data across sellers, we do not publish market reports, and we do not produce or share insights about the business of Amazon itself.
Sales performance of your products
Understand how your own products sell over time: revenue and units by product, variation, marketplace and period, with comparisons against your own historical performance. The goal is a clear reading of what is growing, what is flat and what deserves attention in your range — measured against your own baseline, not against other sellers.
Catalog conversion and search visibility
See how customers find and convert on your listings: sessions, page views and conversion rates per product, and the performance of the search terms through which your products are discovered. These analytics help you decide where better content, better images or better keywords would have the greatest effect within your catalog.
Your position within your categories
Follow how your products perform inside the categories where you sell: the evolution of your sales share in those categories over time and the trend of your products relative to your own history. This information is derived from your authorized data and reported to you alone, as a management indicator for your brand.
Financial trends
Track the financial trajectory of your account: margin evolution, fee pressure per product, refund rates and their causes, and the effect of price changes on profitability. Combined with the reconciliation tools, this gives your finance team a coherent picture from settlement to product-level margin.
Data boundaries of our analytics
Our analytics comply with the Amazon Acceptable Use Policy, and three boundaries define what we will and will not build:
- Every insight is computed on the data of one customer and delivered to that same customer. We do not aggregate data across different sellers or their customers for any purpose.
- We do not produce, use, promote or publish insights about the business of Amazon. Our analytics describe your business, not the marketplace.
- We do not sell or share analytics with third parties. Reports exist for the brand that owns the underlying data, and for nobody else.
Analytics that respect the source of the data
This approach means some things are deliberately out of scope: you will not find public category rankings, cross-seller benchmarks or purchased market reports in B2M - MCP. What you will find is a rigorous, private reading of your own operation, built on data you authorized and revocable together with that authorization.